This episode takes you through all things Luxury. Caitlin explains the history, trends, and of course scandals and questionable practices by some of the biggest and most expensive names in the fashion industry. Marketing secrets are exposed and craftsmanship is questioned, while Caitlin seeks to understand “why we are so eager to drop thousands of dollars on a bag”

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Socials/ Get in Contact

Email Inquires ⁠caitlinscolumn@gmail.com⁠

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Research Links

https://www.sciencedirect.com/science/article/pii/S0167811621000914 

https://luxity.co.za/oldest-luxury-brands-still-in-business/ 

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7355146/ 

https://www.britannica.com/biography/Marie-Antoinette-queen-of-France 

https://www.luxuryacademy.co.uk/the-psychology-behind-luxury/ 

https://cpp-luxury.com/why-people-buy-luxury-goods-the-psychology-behind-buying-expensive-items/ 

https://www.clickthrough-marketing.com/blog/rhetoric-in-marketing-how-to-write-persuasive-cont

ent 

https://www.wordstream.com/blog/ws/2021/04/23/influence-buyers-marketing-psychology 

https://www.investopedia.com/articles/personal-finance/091115/psychology-behind-why-people-buy-luxury-goods.asp 

https://www.shopify.com/blog/8920983-6-psychological-triggers-that-win-sales-and-influence-customers 

https://us.ukessays.com/assignments/ethical-business-choices-of-burberry-2021.php

https://www.forbes.com/sites/oliviapinnock/2018/07/20/no-one-in-fashion-is-surprised-burberry-burnt-28-million-of-stock/?sh=31d4e3174793

https://www.bbc.com/news/business-44885983

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Disclaimer~ I am not an expert in anything mentioned. Simply sharing my thoughts, findings, and opinions. Be sure to do your own research to be fully informed.

Intro and Outro music was created by me on Soundtrap by Spotify.