In this episode of The Joseph Graham Show, we sit down with no-nonsense marketing strategist Rob Anspach—a man who’s been transforming businesses for over three decades without falling back on hype or hollow promises.

From authoring 60+ books to hosting 350+ episodes of the E-Heroes Podcast, Rob’s impact is loud and clear. He shares how entrepreneurs can ditch cheap clients, take control of their value, and position themselves as undeniable authorities in their space.

💡 Rob dives deep into:

• The power of Generative Engine Optimization (GEO) and AI in modern marketing

• Why “The cheaper the client, the more hassles involved” is more than a catchphrase

• Fractional CMO leadership and how it’s revolutionizing growth for real businesses

• Building legacy content—books, podcasts, and digital assets that last

Whether you're a small business owner or a global brand, Rob delivers raw, actionable insights you’ll want to write down and implement today.

• Charge your true worth—and build a business that outlasts trends

• Stop chasing low-hanging fruit and start attracting high-value clients

• Create content that ranks, influences, and endures

• The role of authenticity and direct response in today's marketing landscape

• Rob Anspach's Website

• E-Heroes Podcast

• Rob’s book list & publishing resources

Follow Rob on social media and discover why he’s the trusted marketing mind behind hundreds of thriving enterprises.

🔑 Key Takeaways:🔗 Resources Mentioned:🙌 Connect with Rob: