DiscoverMasterful FoundersThis Founder Bounced Back After Brutal Betrayal (EP62)
This Founder Bounced Back After Brutal Betrayal (EP62)

This Founder Bounced Back After Brutal Betrayal (EP62)

Update: 2025-08-07
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Description

In this SaaS founder story, Douglas Lim (Memberply) reveals how he rebuilt a bootstrapped SaaS after a co-founder stole the entire codebase, transforming despair into a successful Shopify app while mastering the art of entrepreneurial resilience and handling messy co-founder issues.



What you’ll learn

– The night his co-founder walked off with the repo – and how Doug rewrote the product in 5 a.m. sprints for eight months

– Practical guardrails for choosing, managing, and legally protecting co-founders

– Why a tightly scoped architecture beats premature microservices for bootstrappers

– Leveraging ChatGPT/Copilot as a “first hire” to ship faster without extra payroll

– How Memberply turned recurring-revenue psychology into a top-rated Shopify membership app



Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/


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This Founder Bounced Back After Brutal Betrayal (EP62)

This Founder Bounced Back After Brutal Betrayal (EP62)

Wilhelm Laubach