DiscoverMarketing WeekThis Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It
This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It

This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It

Update: 2023-03-191
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In the latest episode of Marketing Week’s podcast series, effectiveness experts Les Binet and Peter Field reflect on the impact of their book The Long and Short of It as it celebrates its 10th anniversary, its legacy and what’s next.
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This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It

This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It

Marketing Week