DiscoverMarketing WeekThis Much I Learned: Diageo's CMO on building an effectiveness culture
This Much I Learned: Diageo's CMO on building an effectiveness culture

This Much I Learned: Diageo's CMO on building an effectiveness culture

Update: 2024-10-31
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In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.
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This Much I Learned: Diageo's CMO on building an effectiveness culture

This Much I Learned: Diageo's CMO on building an effectiveness culture

Marketing Week