DiscoverThe Ryan Sullivan ShowThis Podcast Strategy Cuts Client Acquisition Costs by 90% for Any Service-Based Business
This Podcast Strategy Cuts Client Acquisition Costs by 90% for Any Service-Based Business

This Podcast Strategy Cuts Client Acquisition Costs by 90% for Any Service-Based Business

Update: 2025-09-01
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🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

Podcasts work great (obviously).

But we can’t deny that there are some industries and professions that just… suit the connection that podcasting offers so much better than others.


One of those industries is life insurance – specifically, IBC or the Infinite Banking Concept. I’m joined by Podcast Principles Producer, Jack Gallagher to examine why this is – as well as some other benefits that podcasting can bring you and your brand.


📌 Jump In Here


0:00 - Introduction

2:07 - This isn’t “how to sell IBC”

8:52 - Moving out of scarcity (the mindset shift)

10:15 - What do you (actually) talk about in an IBC podcast?

13:53 - How long before it takes to see results?

16:04 - The ‘451’ System

22:08 - More on “selling you and what you sell”

31:59 - Episode wrap-up



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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I


👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover


🎤 Podcast Links - https://linktr.ee/sullybop


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This Podcast Strategy Cuts Client Acquisition Costs by 90% for Any Service-Based Business

This Podcast Strategy Cuts Client Acquisition Costs by 90% for Any Service-Based Business