🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

Your podcast should grow your business, otherwise, what's the point?

I sit down with my good friend Danny to unpack why a video-first podcast is the most versatile asset you can create. I detail how one 10+ minute recording into YouTube, audio, shorts, reels, blogs, newsletters, lead magnets, client training and more.

We get real about strategy over hype: starting when your business is steady, designing the show for a specific listener, and much, much more.

📌 Jump In Here:

0:00 - Teaser

0:56 - Why is podcasting so versatile?

2:41 - Lead magnets, etc. “how do you manage it?”

6:06 - Should we care about shownotes?

10:11 - Podcast SEO + YouTube descriptions

12:13 - Video on audio platforms, Substack

16:50 - Podcasting, how do you get started?

20:49 - Interviewing vs. a solo podcast

24:03 - Making money with a podcast

26:20 - Running an interview podcast

31:21 - Set promo expectations upfront

33:57 - Where podcasting is headed next

38:22 - Immediate turn-offs (teasers)

40:54 - Packaging: title/thumbnail → hook

43:24 - B2B length vs. Rogan

46:07 - Where to find Ryan / sign-off

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop