This week Leisa takes you into the very beating heart of the the SWOT analysis. Forget sugarcoating; Leisa delivers an unfiltered breakdown of this essential business strategy, emphasizing its importance beyond an amateur annual review. She advocates for monthly, even weekly, SWOT analysis sessions to keep your med spa ahead of the game in a rapidly evolving industry.

Leisa stresses the importance of involving the entire team in the SWOT analysis process, encouraging individual self-assessment alongside a collective examination of the clinic's strengths, weaknesses, opportunities, and threats. This approach, she argues, fosters accountability, transparency, and a unified vision for growth. From identifying outdated equipment to maximizing employee strengths, Leisa provides practical examples and actionable advice for implementing the SWOT analysis effectively.

Get ready for concrete tips for turning weaknesses into opportunities and threats into strengths. Leisa emphasizes the importance of open communication, proactive problem-solving, and consistent evaluation to stay ahead of the curve in a competitive market. She underscores that success in the med spa industry requires more than just skill; it demands a strategic mindset, constant adaptation, and a commitment to continuous improvement.