This Week in Fitness: NikeSkims, WHOOP at Ryder Cup, Dua Lipa at Frame, EoS + AI
Description
Welcome to This Week in Fitness, the show where we crunch the biggest fitness business headlines in under five minutes. Host Krissy Vann delivers enterprise-level insights on the moves shaping the global fitness, wellness, and activewear industries.
Here’s what’s making news this week:
Xponential Fitness divests Lindora to Next Health
Xponential sharpens its portfolio focus, while Lindora franchisees gain expanded support under a longevity-focused operator.
Mindbody releases 2025 State of the Industry Report
Survey findings show 72% of operators are optimistic, with AI adoption fueling expansion and new revenue streams.
Frame Fitness names Dua Lipa Co-Founder & Chief Creative Officer
The global performer steps into leadership to help scale the reformer Pilates brand’s reach.
Russell Wilson & Ciara launch The Pack
The duo partners with Rumble co-founders to bring a combat-inspired group fitness concept to NYC.
NikeSkims launches activewear line
Nike and Skims team up with Kim Kardashian and elite athletes to push deeper into women’s activewear.
WHOOP launches Advanced Labs
The wearable integrates Quest Diagnostics testing for consumer-accessible biomarker tracking.
EoS Fitness introduces EGYM Genius
AI-driven software personalizes workout programming across EoS locations.
Pause Studio expands with Aescape
AI-powered massage tables roll out in new markets following a successful pilot.
WHOOP at the Ryder Cup
Fans will see live biometrics from players and captains integrated into NBC’s broadcast coverage.
United States
