DiscoverOn AssignmentThis is the town that Wegovy helped build
This is the town that Wegovy helped build

This is the town that Wegovy helped build

Update: 2025-10-11
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Denmark's seaside town of Kalundborg is also known as "Novo Town." It's the core of pharmaceutical company Novo Nordisk's production empire. Wegovy, launched in 2021, made Novo Nordisk Europe's most valuable company. Since then, fierce competition has slowed Wegovy sales and Novo Nordisk's share price has plunged by more than $400 billion. Denmark's senior correspondent Jacob Gronholt-Pedersen explores the impact of the company on a single town.


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This is the town that Wegovy helped build

This is the town that Wegovy helped build

Reuters