This is what viral campaigns have in common: in 6 STEPPS
Update: 2021-10-11
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How can you increase your chances to go viral?
Better content ≠ virality
There is no set formula to go viral. But there are some things you can include to increase the chances for your content to go viral.
In this episode, we'll talk about the main reasons why something goes viral according to Jonah Berger. The 6 STEPPS.
Viral basically is the word of mouth marketing on steroids
Whether it's money heist, new ads, old jingles, secret places, or something that just moves us. This is what makes it special.
So how can you increase your chances to go viral?
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