Thought leadership is a big buzzword, but what does it really even mean? Where and how does thought leadership happen? How does it align with a personal brand? You have questions. We’ve got some answers. And more than a few tips and tricks up our sleeves. 

CEO and Momma Bird, Priscilla McKinney, and VP of sales at Forbes Books, Natasha Walstra, dig deep into what thought leadership is, means, and how it is forged in the fire of social media. There’s a huge need to build a personal brand, not just a company brand because at the end of the day, people want to buy from people. With distrust of big corporations and brands growing, it’s important to position yourself, as Natasha says, as a “mission-driven thought leader with something to teach versus a business operative with something to sell.” 

Even if you’re considering writing a book, or have written a book— your book is one piece of a bigger end goal. According to Priscilla, a book is your Thanksgiving day turkey. It’s a fantastic piece of juicy, big content that you can slice and dice up for social media to build your digital presence and social influence. 

As it’s Natasha’s job to empower industry experts and elevate their thought leadership, she has more than a few golden eggs to give out on this podcast. She brings together people, brands, and organizations in the spirit of growth and interpersonal learning. She also builds strong sales teams that work together and succeed together. Is thought leadership something you’re working on or working towards? Tune in and learn what really helps with building an audience and how you can use thought leadership to drive sales, humanize your brand, and increase your social influence.

Shoutout to our sponsor: CFR INC. 

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