#ThrowbackThursday - How can markers of masculinity influence consumer behavior?
Update: 2025-05-08
Description
#ThrowbackThursday
In the first of two episodes, Dr. Bahijja Raimi-Abraham interviews Professor Joseph Devlin about his work in consumer neuroscience and neuromarketing. They discuss the importance of understanding consumer behaviour and the ethical considerations surrounding data collection and use. They also touch on the topic of masculinity and its influence on consumer behaviour.
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