In the first episode of Darkroom's new segment, Trade Secrets, Lucas DiPietrantonio talks with Tim Gibb, the co-founder of Tidal, a New York-based DTC flip-flop brand. 

Tim discusses the origins and journey of Tidal, the true meaning of "Made in America" and local manufacturing, and how Tidal successfully navigated the coronavirus pandemic, scaling rapidly despite current economic turmoil.

For more information on Tidal, visit tidalnewyork.com