DiscoverSustainable GrowthTikTok’s Sustainability Strategy: From Brainprint to Business Growth
TikTok’s Sustainability Strategy: From Brainprint to Business Growth

TikTok’s Sustainability Strategy: From Brainprint to Business Growth

Update: 2025-07-21
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In this episode of Sustainable Growth, Ian Gill, Global Head of Sustainability at TikTok, joins Scope3’s Anne Coghlan to explore how TikTok is using its operational footprint and cultural influence — what they call their “brainprint” — to drive measurable climate action. From ambitious data center decisions to the new Scope3 emissions measurement partnership, Ian shares how TikTok is aligning decarbonization, transparency, and innovation to power sustainable growth.

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TikTok’s Sustainability Strategy: From Brainprint to Business Growth

TikTok’s Sustainability Strategy: From Brainprint to Business Growth

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