TikTok - A Pensions Deep Dive
Update: 2025-09-03
Description
With over 30 million UK users and the meteoric rise of #FINTOK revolutionising the world of finance comms, it's time to go deep. I'm joined by James Bowyer of TikTok and Scott Stevenson of Scottish Widows' Brand team for a fascinating look behind the TikTok success story and look at the role it's already playing in UK pensions planning.
We talk Dodgy Gardeners, what dog you need for retirement and 118 million pension searches in the last 12 months - and so much more!
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