Jade Tambini shares her story from nearly quitting B2B marketing to transitioning to a full time marketing consultant.

I learnt so much from this conversation, and it was fascinating to learn her journey from corporate marketing and how she uses social media to fuel her own pipeline.

Here are the takeaways I learned from this chat.

• “If I wanted more sales I made more calls      now I make more content”. Jade’s take on the evolving B2B buyer.
• Being more comfortable in her own skin,      and being happy to say I don’t know to her clients
• The role of content to help reposition      herself
• The importance of pushing back and being      honest with clients
• TikTok’s role in driving the majority of      her inbound opportunities
• How quickly your personal brand can fade      away if not maintained
• Knowing what works for you and doubling      down on it
• An example of somewhat relatively knew to      marketing who is crushing it social media