TikTokfication of Employer Brands
Update: 2024-03-22
Description
This week on TRF we cover:
- Love the new car smell. Car manufacturers offer fewer options in the post chip shortage car buying market.
- Just a little FOMO about Transform held in Las Vegas last week. DuoLingo wins the top spot for employer brand.
In the News
- Paradox names Adam Godson as the new CEO. Big congratulations to Adam who started his career as an HR professional and climbed all the way to the top!
- Employers are optimistic about hiring according to the Q2 US net employment outlook.
- Clear winners in revenue increases are Upwork and Fivvr as the traditional job board world all report losses.
Tip of the Week
- The flat boring resume dates back to the 1930’s - its time to up our game with more visual documents from the likes of Canva and Enhancv.
Recruiting Insights
- With all the concerns of AI threatening to replace workers, we review the list of Top 5’s. Blue collar and white collar jobs that are AI-Proof.
- Video continues to dominate with over 80% of global internet traffic. TikTok has become the goto platform for younger demographics who crave unique and entertaining ways to communicate your employer brand.
- 2024 Edelman Trust Barometer global report proves the power of the Influencer is equal to the trust we have in scientists for telling the truth!
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