The Detroit Lions are usually considered one of the most hapless franchises in the NFL. They have never been to a Super Bowl, and are preparing to make just their second trip to the NFC Championship in the Super Bowl era.

But most of that history predates their current head coach, Dan Campbell. He’s led an overhaul over his first three seasons that have the Lions on the cusp of their first Super Bowl appearance, and it’s safe to say that he’s got everyone in the Lions’ wake fired up. Televised tears of joy, fans dying their hair blue, even General Motors and the Ford Motor Company have joined in - issuing Lions themed logos in a show of support.

Tim Keown took a trip to Detroit to witness firsthand just how much the culture has evolved under Campbell. And reports on a team, a fanbase, and a city ready to usher in a new era in Detroit Lions football.

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