Timm Chiusano (@timmchiusano)  joins CREATOR: The Podcast to share his extraordinary transformation from corporate executive to social media phenomenon. In this episode, Tim recounts how he began creating TikTok content while still managing 240 people, eventually growing so popular that a Rolling Stone feature about him reached the CEO's desk. Host Ross Borden explores Timm's transition from corporate executive to full-time creator, navigating toxic corporate cultures during mergers, and ultimately "responsibly firing himself" from his executive role. Timm offers behind-the-scenes insights about appearing in Rolling Stone magazine without company approval, plus practical advice on brand partnerships that actually work. His upcoming book "How to Get Addicted to Appreciation" stems from his philosophy of finding joy in everyday moments. Whether you're contemplating a career change or simply interested in understanding the creator economy from someone who's been on both sides, this conversation delivers valuable perspective on reinvention and appreciation.

To learn more about CREATOR: The Podcast, visit creatorthepodcast.com

00:00 - Introduction to Timm Chiusano

01:05 - Timm's Background & Corporate Career at Charter/Spectrum

02:04 - Managing 240 People in Cable Advertising

03:20 - Starting on TikTok in 2020

04:21 - Early TikTok Success & Viral Content Strategy

06:00 - Company Reaction to Timm's Social Media Fame

07:33 - Toxic Corporate Culture & Mass Layoffs

09:59 - Creative Lessons from TikTok vs Corporate Production

12:44 - Breaking Company Rules & Flying Under the Radar

14:02 - Rolling Stone Article Controversy

16:14 - Soul Searching & Decision to Leave Corporate

17:35 - The Tipping Point Moment

19:13 - Brand Partnerships & Best Deals 

21:37 - Creating Authentic Branded Content

23:53 - Advice for Brands Working with Creators

25:14 - Upcoming Book: "How to Get Addicted to Appreciation"

25:58 - Closing & Credits

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