Tina Thompson of Seniq: Obsessing Over Product and Building a Brand That Resonates
Update: 2025-05-14
Description
Tina Thompson, co-founder of Seniq, joins us to talk about the deeply intentional process behind launching a new kind of outdoor apparel brand. From obsessing over product development to creating grassroots buzz without paid influencers, Tina shares the highs, lows, and learnings from Seniq’s first year in business.
Topics We Cover:
- The origin story of Seniq and what makes it different
- Prioritizing product over marketing—and why that’s working
- Building relationships instead of transactions with early customers and ambassadors
- The emotional toll and self-discovery of being a founder
- The role of strategic partners and angel investors
- What's next for Seniq’s product expansion and retail growth
Learn more about KORE - Kootenay Outdoor Recreation Enterprise
Links:
Seniq
Seniq Ski Collection launch video
Tina's blog post - Advice Worth Ignoring: Building a Startup on Gut Instincts
Anna Wintour's Masterclass
Founders Podcast about Todd Graves of Raising Canes
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