To Script, or Not To Script?

Update: 2021-04-11

Description

In this solo episode, Jim Karrh answers one of the questions he has been hearing from leaders recently: How closely should we "script" our sales message? Jim compares the benefits and risks of three primary approaches: (1) laissez-faire; (2) command-and-control; and (3) a strategically constructed playbook.

Comments

In Channel

Ashley Philipps: Building a New Professional Identity

2024-07-1036:34

Step 4: How Leaders Create Consistent Sales Conversations

2023-09-2813:41

Step 3: How Leaders Create Consistent Sales Conversations

2023-08-0421:48

Step 2: How Leaders Create Consistent Sales Conversations

2023-06-1212:21

Step 1: How Leaders Create Consistent Sales Conversations

2023-05-2614:12

MYM Digest: Creating Great Sales Conversations

2022-10-1728:06

Learn By Teaching

2022-01-2814:49

Jeff Brown: Read to Lead

2021-08-2240:13

Jeb Blount: Ink the Deal

2021-07-0939:10