Todd Ramasar on What Makes an NBA Player & Building a Global Agency
Description
Life Sports Founder & CEO Todd Ramasar joins Jacob Myers on the League Him podcast to talk about what it takes to be an NBA player in 2025. Todd shares his UCLA roots, lessons from industry giants, and his path to becoming an entrepreneur who’s negotiated over a billion dollars in contracts.
We also cover team-building principles and stories from the journeys of his clients — from Pascal Siakam’s rise from mid-major sleeper to max-contract star, to the paths of Andrew Nembhard, Cedric Coward, Nique Clifford, and Kevon Looney.
Chapters
00:00 – Intro
01:10 – UCLA Roots
07:30 – Evaluation Process
13:00 – Love for the Game
15:00 – Pascal Siakam’s Rise
23:20 – Nique Clifford’s Path
27:52 – Cedric Coward’s Path
35:00 – Entrepreneurial Roots
37:55 – Innovation & Player Development
41:10 – Team Building
44:25 – Prospect Greenlights
51:20 – Gratifying Moments