Tom Shea, co-founder and CRO of Adgile Media Group, a next-gen out-of-home advertising company, shares how the company has evolved creatively and technologically since its inception. They now apply color psychology and other creative data points pulled from hundreds of campaigns and have applied those learnings to drive better outcomes for brands. Adgile is more than just an OOH media company, they are a data-driven digital marketing powerhouse applying cutting-edge behavioral psychology studies that support CPG brands of all types. For example, Adgile has conducted research showing that 96.3% of people believe that the branded vehicles they see on the road are delivering products on behalf of that brand, which has a positive impact on consumer perception and product sales.

On this episode of Food Chained, Tom Shea (Co-founder and CRO of Adgile Media) shares how the company has evolved creatively and technologically since its inception.

Things we discuss:

• How Adgile bridges the gap between OOH and digital media advertising
• OOH best practices
• Color psychology
• Behavioral psychology
• OOH attribution
• GPS + geofencing
• What's next for Adgile?
• And more!

Show Notes:

• Connect with Tom on LinkedIn
• Check out Adgile
• Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok
• Connect with Vasa Martinez on LinkedIn and Twitter
• Check out Triple Whale

Sponsor:

 • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.