Tools for the Family Jewels: Gender Bending Brands
Update: 2025-09-20
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From our Season 12 Archives...
This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world.
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