Mitsunaga Kikuchi, the Founder and CEO of Shirofune and Rocco Baldassare head of Business Development for Shirofune, an automated advertising management tool that maximizes the efficiency and productivity of major digital advertising platforms joins eCommerce Radio.

Listen to host Eric Dye & guests Mitsunaga Kikuchi & Rocco Baldassare discuss the following:



* Tell me about the Shirofune platform and why it is so important for advertising and marketing professionals today.

* How can your platform help e-commerce pros?

* What do you mean when you say it is time to shift focus from ROAS to Lifetime ROAS?

* Data gathering is becoming more and more relevant in digital marketing, particularly with all the discussions about cookieless tracking. How can digital marketers keep up with all that data and optimize their campaigns accordingly?

* How do you recommend effectively implementing omni-channel strategies for advertisers?





About Mitsunaga Kikuchi

Upon completing his studies, Mitsu joined CyberAgent in 2006 and has since dedicated his efforts to the field of listing ad operations. Notably, he played an instrumental role as the head of CyberAgent’s bureau and subsidiary (C.A. Advance) in establishing a robust organizational framework for listing ad operations, overseeing a team of several hundred employees. Furthermore, Mitsu assumed responsibility for the development of an in-house system utilized by a considerable number of individuals within the advertising department. In pursuit of his mission to streamline advertising operations, he launched Shirofune, a venture aimed at utilizing algorithmic approaches to optimize ad results and empower individuals to achieve success in web advertising.

About Rocco Baldassarre, Head of Business Development, Shirofune

Rocco Baldassarre is an acclaimed marketing and advertising expert, recognized for his achievements and contributions to the field. He was shortlisted as Young Search Professional of the Year at both the US and European Search Awards in 2013 and 2014 and was featured in Forbes 30 under 30 for Marketing and Advertising. He also received the Microsoft Marketing MVP Award. Baldassarre is a regular guest writer for Forbes and Entrepreneur.com and holds many degrees, including an MS in International Management, an MS in Business.

 



Website: https://shirofune.us

Social Media Links:

Linkedin: https://www.linkedin.com/company/shirofune-usa

Instagram: https://www.instagram.com/shirofune.us



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