In this episode, I review the top 5 most common marketing mistakes and how to resolve them. This is an invaluable episode for those struggling to understand what they’re fundamentally missing or doing wrong altogether.

The 5 mistakes highlighted include:

• Mistake 1: Starting your business with grand expectations of selling out when you didn’t invest in building anticipation, a waitlist that was nurtured, or any type of audience.
  • Solution: a campaign planning guide for beginners
• Mistake 2: Not planning your entire quarter out, resulting in being all over the place with no real structure.
  • Solution: The content marketing guide
• Mistake 3: ignoring your email list for months at a time.
  • Solution: The email marketing guide. 
• Mistake 4: marketing on social media without creating an optimized landing page for lead capture
  • Solution: Website mapping to create an environment for conversions
• Mistake 5: Stop promoting altogether because you feel repetitive without understanding that you must be repetitive to get the sales you want
  • Solution: The content marketing guide