Just like every brand has a visual logo, every accomplished brand has an audio – or sonic – logo too. Everything from the Netflix “tudum” to the noise your computer makes when it starts up… even the cap on the bottle of soda; it’s all been designed to be memorable.

Professional voice actor Jodi Krangle joins Mark to discuss all things sonic branding, and to pick their combined top 5 list of sonic logos.

• (00:00 ) - Your kettle has a sonic brand


• (00:30 ) - Introduction


• (00:53 ) - Why is audio branding important?


• (03:01 ) - Jodi’s pick: Intel


• (06:31 ) - Mark’s pick: Sega


• (09:00 ) - Jodi’s pick: McDonald’s


• (12:16 ) - Mark’s pick: KFC


• (13:14 ) - Jodi’s pick: Netflix


• (15:08 ) - Mark’s pick: macOS startup chime


• (17:53 ) - Jodi’s pick: State Farm


• (19:37 ) - Mark’s pick: Cadbury


• (21:34 ) - Jodi’s pick: Renault


• (23:55 ) - Mark’s pick: Xbox 360


• (26:21 ) - Midamble


• (28:47 ) - Building the final list


• (29:46 ) - Honourable mentions


• (33:47 ) - Making people pay attention


• (36:48 ) - Pearl and Dean


• (37:47 ) - The Audio Branding podcast

Listen to the Audio Branding podcast, and book Jodi for your next project.

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