Is AI just a buzzword, or is it the key to leveling up your marketing in 2025? In this episode of Rocky Mountain Marketing, I sit down with Kim Garst, an internationally recognized digital marketing strategist, to explore the transformative power of AI in business.

We talk about why understanding AI is no longer optional and how tools like ChatGPT, Perplexity, and Claude can make your marketing more efficient and impactful. Kim shares her best practices for training AI to reflect your brand’s unique voice, ensuring authenticity and relevance in every piece of content.

In this episode, you’ll learn:

• Why AI is essential for marketing success: Discover how to integrate AI into your workflow without losing your creative touch.
• The tools that take AI beyond ChatGPT: Learn about Perplexity and Claude for smarter, context-aware content creation.
• How to train AI to reflect your brand: Ensure your content feels personal and authentic by teaching AI your style and tone.
• The evolving role of AI in search: Why traditional SEO is changing and how to adapt for the future.
• How to use AI chatbots effectively: Engage your audience in real-time with tools that streamline communication and conversions.

If you’ve been hesitant to embrace AI, this episode offers a roadmap to get started and stay ahead in the fast-changing marketing landscape.

Visit Kim Gasrt’s social media pages:

Website: http://kimgarst.com/

LinkedIn: https://www.linkedin.com/in/kimgarst

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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