Female founders continue to be underrepresented and underfunded. Women only accounted for 13.2 percent of all startups in 2023, according to data from software company Carta. This was down from 15.1 percent in 2022. So, it is safe to say progress has been slow.

However, in private markets, there are positive signs that the number of women founding firms and raising capital is increasing, albeit it from a low base. According to Venture Capital Journal, funds in which at least half of the founding partners are women accounted for just over 3 percent of global venture fundraising in 2023, up from 1.9 percent the previous year.

We decided to delve into this further, looking at what can be done to ensure the number of female founders continues to increase.

Earlier this month, PEI Group revealed its annual Women of Influence in Private Markets list 2024, which this year celebrates 42 inspiring women working in alternatives. For the second episode in this two-part miniseries, we spoke to some of the women featured in the list – each of whom have built businesses from the ground up – to discuss the keys to their success.

This episode includes Courtney Russell McCrea, co-founder and managing partner at Recast Capital; Eva Shang, CEO and co-founder at Legalist; and Rayenne Chen, partner at EQT and a founding member of the EQT Exeter team. They offer advice to women looking to start their own business.

Catch the first episode of our Women of Influence podcast miniseries, which is all about mentoring, here.