How can tourism companies strategically integrate generative AI into their business? Many already appreciate the value of generative AI but the challenges lie in finding strong tourism use cases and developing an implementation strategy. Just like any new technology, adopting generative AI tools without a clear strategy is not optimal.

In this episode, we’ve spoken with travel industry consultant and Principal at The Forward Pocket, Tony Carne, about how tourism companies can introduce generative AI into their business. Some key takeaways you can expect include:

• What a generative AI strategy consists of,
• How to get started,
• Some of the biggest pitfalls,
• And some interesting use cases to inspire you.

If you are a tourism business and you’d like to learn more about how Tcube can support you in your transformation journey, reach out to the team via the interest form: https://go.gov.sg/tcubecommunity