On this episode of the Towncast Podcast, Mathew Passy sits down with William Zank and Kristen Wuerfel, the two minds behind the Mitten Money Podcast. 

While Mitten Money is supported by William and Kristen’s employer - Tri-Star Trust, a Michigan-based wealth management firm - their show focuses more on the Southern-Michigan community than anything else. They talk with everyone from local businessowners, representatives from different local organizations, and even some local “celebrities”.

In all, William and Kristen have tapped into the idea of towncasting in an amazing way, finding great success not just in their own business endeavors, but in connecting the people of Michigan in a self-supporting way.

Some of the points discussed in this episode:

• Hear how William and Kristen came up with the idea for Mitten Money Podcast
• The interesting spin William and Kristen took with their hyperlocal content
• The surprising marketing advantages of going hyperlocal and talking with “local celebrities”
• The far-reaching, community-focused benefits of creating geo-local content

Resources

Learn more about the Mitten Money Podcast, and give it a listen

–

Follow us on social media!

Twitter | Instagram | LinkedIn | Facebook

Learn more about Towncast Studios here: 

www.towncaststudios.com 

Are you already a community-focused content creator? Join our growing directory and be one of the first to join the Towncast family here:

www.towncast.com