Tracking Cows to Save the Amazon
Update: 2025-09-08
Description
Can ear tags save the Amazon? Meat giant JBS just launched a massive cattle tracking program in Brazil, distributing over 123,000 tags to fight deforestation. Learn how this initiative, partnering with the Nature Conservancy, aims to tag 2 million cattle, trace beef back to its source, and potentially revolutionize sustainable farming in the world's largest rainforest.
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