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Ever wondered how to make your small business the talk of the town? The answer is trade shows. I'm Erin Olson, and I’m here to guide you through the world of expos, fairs, and yes, even those 'less glamorous' trade events. It's all about creating an unforgettable presence that draws a crowd and leaves your competition in the dust. Tune in as I spill the beans on selecting trade shows that fit like a glove for your niche and budget. I'll teach you how to craft a killer booth setup that's the epitome of professionalism, fused with personality—all without breaking the bank. Get ready to charm the socks off attendees with giveaways, contests, and engaging interactions that won't cost you a fortune.

Strap in for the second act, where I take you on a deep dive into the strategies that can skyrocket your trade show success. We'll talk about transforming your booth into a lead-generating powerhouse with fun and interactive elements. You'll discover the finesse of selling effectively without being pushy, and I'll walk you through the legal must-knows and how to be a champion at processing payments smoothly. Plus, we'll dissect the importance of a solid post-show game plan, turning reflections and feedback into your business’s next big win. Don't forget to grab the exclusive trade show checklist I’ve put together—it's the ultimate prep tool for your upcoming expo adventures.

Resources:
Featherlite displays
Quality Logo Products
4Imprint
Tradeshow Checklist

Thanks for listening! I'm glad you're here.

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See ya next week!
Erin