Trader Joe’s Didn’t Try to Be the Biggest. It Became the Most Beloved
Description
On this episode of Our American Stories, before it became a national name, Trader Joe’s was just a small Los Angeles shop with a big idea. Founded by Joe Coulombe, the store broke every rule of traditional supermarket chains. Instead of trying to compete with the largest grocery stores in America on size, it won on personality, price, and products that customers couldn’t find anywhere else. Decades later, Trader Joe’s has grown into one of the biggest grocery success stories in the United States, rivaling major supermarket chains while keeping its neighborhood feel. Our own Greg Hengler shares how a single store sparked a grocery revolution.
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