In this new ten-part series, we sat down with countless experts from brands like Fjallraven and Outdoor Research along with scientists, lawyers, and law makers that all have a stake in how PFAS is used, and how it is now being eliminated.

Over the course of ten episodes, we’ll investigate the origins, rise, and now phase out of the forever chemicals PFAS (previously known as PFCs). With more companies beginning to understand the dangers of these commonly used chemicals, they’re being phased out to keep up with new laws and to ensure company ethos aligns with production.

However, many consumers still don’t know what they are or why they should care about them. That’s where we come in– to be a direct line to people in and outside the industry and help everyone understand what PFAS are and why we should stop using them. 

If you’re wondering how we can make a difference in the fight against PFAS pollution and keep our planet and our health on the forefront of producers minds, tune into Forever Chemicals, coming March 2024.

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