The Thanksgiving surge is officially here — and for the first time in weeks, every region in the U.S. saw rates climb.

This week on The Transfix Take, Jenni Ruiz and market expert Justin Maze break down why the holiday push is giving carriers the upper hand, even as consumer demand remains muted and freight volumes stay historically low. With Black Friday on deck and winter weather circling parts of the country, the next few days could set the tone for the rest of the year.

Here’s what Maze and Jenni unpack:

📈 National rate pressure builds, with holiday disruptions pushing gains in every major region

🦃 Southeast heats up, driven by seasonal holiday commodities like citrus, sweet potatoes, and turkeys

🚚 Coastal region jumps nearly 1%, with freight to the Northeast spiking more than 2.5%

🌪 South shows steady gains, though storms across Texas and Oklahoma could create pockets of volatility

❄️ Northeast posts the smallest increase, despite lake-effect snow and unusual lane behavior

🌲 Midwest and West Coast emerge as the week’s breakout markets — Christmas tree season, produce, and tightening capacity push both regions to the top

🔮 December forecast: Maze expects a brief pullback after Thanksgiving, followed by a sharper climb in the back half of the month as capacity exits the market for holiday downtime

Plus, Jenni and Maze share Thanksgiving plans — and a definitive ranking of the best Thanksgiving sides.

This and more on The Transfix Take!
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