• Host: Mark Fidelman

• Guest: Richard Savoy, Co-founder and CEO of Adiona (enterprise logistics optimization company)

Main Discussion Points:

1. B2B Marketing Transformation

• Deals have become more complex (increased from 11 to 17 touchpoints)

• Slower technology adoption in logistics and supply chain sectors

• Buyers are more cautious and selective about technology solutions

1. AI's Role in Marketing

• Top of Funnel:

* Hyper-targeted lead generation * Automated lead qualification * Identifying potential leads through organizational changes

1. AI Marketing Strategies

• Website content optimization based on visitor's geographic location

• Automated content rearrangement based on user journey

• Real-time feedback loops for customer interactions

1. Future of B2B Marketing

• Shift from in-person events to digital AI-enabled interactions

• Relationship-based selling remains crucial

• AI will enhance, not completely replace human interactions

Key Advice:

• Professionals should become AI experts to remain relevant

• Embrace AI tools to improve marketing and sales processes

• Prepare for significant changes in marketing strategies

Contact: Richard Savoy's company website: adiona.tech Recommended Action:

• Learn and integrate AI tools into marketing strategies

• Stay adaptable to technological changes

• Focus on relationship-building while leveraging AI capabilities