Ever wondered why there's a gaping chasm between sales and service departments in the technician industry? Are you curious about the future of heavy equipment service providers? Node-wrenching conversation with industry insider Alex Kraft promises to provide eye-opening insights into these questions and more. Alex demystifies the economic challenges crippling the industry, candidly explaining the reluctance to adequately remunerate skilled labor and the impact it has on the technician pool.

This episode isn't just an exposé on the problems within the industry; it offers a robust discussion on potential solutions and future shifts. The traditional dealership monopoly could be on the brink of disruption, with hungry, independent technicians poised to revolutionize the market. In a future where industry giants could collaborate with these independent providers, the customer is the ultimate winner. This transformation could bring significant benefits, especially in terms of innovation and customer service.

In a world where society channels different people into different paths, we discuss the segmentation of the market and its impending doom. Drawing parallels between software developers and diesel mechanics, we challenge the wage disparity plaguing these essential roles. Also, we explore the changing landscape of work, where the COVID-19 pandemic places an unprecedented value on quality of life. Tune in for this riveting dialogue as we delve into the present state and future of the technician industry.

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