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Transport, Tourism & Logistics Insights: AI, simplicity and the future of passenger experience

Transport, Tourism & Logistics Insights: AI, simplicity and the future of passenger experience

Update: 2025-11-18
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In this episode, our partner Florian Dehne, Global Head Aviation, speaks with Martin Gauss, long-time CEO of Air Baltic and since November CEO of Gulf Air, about his fascinating journey from pilot to airline leader – and the lessons he’s learned along the way. Together, they explore how artificial intelligence, digitalization, and simplicity are reshaping the aviation industry.
Martin shares insights on driving innovation through AI-based revenue management, Starlink connectivity, blockchain loyalty programs, and his belief that the passenger experience must become simpler, more seamless, and customer-centric. Discover how smaller, agile airlines can lead transformation and why AI will soon redefine how we book, fly, and experience travel.
For more information visit our website rolandberger.com.

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Transport, Tourism & Logistics Insights: AI, simplicity and the future of passenger experience

Transport, Tourism & Logistics Insights: AI, simplicity and the future of passenger experience

Roland Berger