Travel advisors, what’s your brand identity? (feat. Christina Vieira)
Description
Marketing is an important part of most travel advisors’ businesses. This week on Trade Secrets, Christina Vieira of Showcase the World Travel discusses finding your “why,” identifying ideal clients and reaching those clients on the platforms that make sense. She also discusses the importance of a good email marketing plan, automation and more with co-hosts Emma Weissmann and Jamie Biesiada.
Thanks to our friends at Key to the World Travel for helping us solicit travel advisor questions this season.
This episode is sponsored by All-Inclusive by Marriott Bonvoy.
Further resources
Christina Vieira on Instagram and Facebook
Magic Made Simple, which helps travel agents set up systems, online and on Instagram
From Magic Made Simple, just for Trade Secrets listeners: Six workflows to automate
From TravelAge West: Gifted Travel Network’s luxury travel symposium on the rivers
Christina Vieira’s five Rs:
- Recognize
- Recommendation
- Relate
- Respond
- Request
Mentioned in this episode:
- Simon Sinek’s TED Talk
- “Building a StoryBrand: Clarify Your Message So Customers Will Listen,” by Donald Miller
- ActiveCampaign
- Zapier
- LeadPages
Need advice?
Call our hotline and leave a message: 201-902-2098
Email us: tradesecrets@travelweekly.com
Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
United States
