Faye McCray is Head of Content for Livestrong.com & Well + Good, and she joins me to discuss, unpack & deep-dive on Well + Good’s top wellness trend predictions for 2024.

We discuss: 

• Data selection & curation: How Faye & her team approach this annual trend forecast– what information they used, how they source ideas, the process of following leads & pitching ideas, and ultimately, how this epic list comes together & is ready to publish. 

• Faye’s legal background (!!!) and experience prior to joining the team at Well + Good and Livestrong.com, and what brought her into health journalism.

• Differences in product marketing vs. trend forecasting: How to distinguish between popular products vs. what’s part of a more macro evolution in the wellness industry.  

• Each of Well + Good’s top trends of 2024, including: 

• How the  Real Estate Industry Is Bringing Wellness to Your Doorstep

• How Artificial Intelligence in Personalized Fitness is Getting Smarter 

• Why Nixtamalized Corn Will Stalk Up Your Pantry Shelves

• Supporting Your Hair Health & Longevity Throughout Your Lifespan 

• Home Scents & Why They Matter

• How the Red Hot Sauna Industry May Soon Optimize Your Sweat Session

• What is Strength-Training Your Skin (and Why Is It Having a Moment)?  

• The Next Generation of Postpartum Care & What We Need to Know About It 

• How Everyday Gear Will Perform At-Home Medical Testing 

• Eating for Wellness in 2024 & Why It’s Much More Celebratory 

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**Advice provided on this podcast should not replace medical advice provided by your physician.