True Classic, True Grit: The Mindset Behind $850 Million in Growth
Update: 2025-06-25
Description
Ryan Bartlett, cofounder of True Classic, joins The Hustle by Hanna to break down how he turned a simple idea—better fitting men’s basics—into one of the fastest-growing apparel brands in the world. In this episode, we talk about the mindset required to scale fast, stand out in a saturated market, and stay grounded while building an $850 million business.
Ryan opens up about what most people get wrong about brand building, why great marketing only works if the product delivers, and the behind-the-scenes grit that never makes it into an ad campaign.
If you're building something of your own, this one is a blueprint in real time.
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