You can’t escape the topic. Seemingly, everyday Trump goes on social media announcing new tariffs in an effort to bully other nations into submission. But in the meantime, Americans are the ones getting hurt. And that hurt has the p0tential to metastasize across the global wine community.

Today I have wine importer Lyle Fass on the show to talk about the damage that even relatively small tariffs will bring to the wine industry. It isn’t as simple as “buy American wine”. They’ll be suffering as much as everyone else. Lyle refers to the proposed 200% tariffs as an “extinction level event” for the wine industry.

The nuance that gets missed in all the talk from politicians is the real-world effects they will have on hardworking American workers and entrepreneurs. It will touch everyone, especially those in ancillary businesses: importers, producers, distributors, truck drivers, warehouse workers, restaurants & bars, sales representatives, and the list goes on. Even the talk of tariffs is enough to send the industry into a panic and cancel orders from abroad.

Listen in. It’s important. And, if you’re in the USA, please call or write your congressperson.