Trust in farmers, selling direct to consumers and social media success
Description
Join Charlotte Forkes-Rees, Hannah Clarke and Tom Spencer as they take a deep dive into a recent AHDB report that found British consumer trust in farmers has reached a record high.
The trio also catch up with Lancashire farmer Eden Hill, who understands the importance of that trust and combined with the power of social media is successfully selling her meat boxes.
And our F.I.E.L.D. agents begin their quest to jargon bust. No farming acronym is safe (even ours).
Some useful bits from the episode:
Consumer trust in British agriculture and farmers reaches record high | AHDB
Lancashire Lamb Boxes | Our Story — Lancashire Lamb Boxes
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Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.
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