Truth, Trust & Telling the Story: A Masterclass in Ethical Communication
Description
In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Leonard Steinhorn, Professor of Communication and Affiliate Professor of History at American University, for a dynamic, deeply relevant conversation on how associations can lead with clarity, ethics, and impact in today’s fragmented media environment.
A former broadcast commentator, prolific writer, and award-winning educator, Professor Steinhorn offers timeless principles and timely advice on what’s changed in media—and what never should.
🎧 If you’re navigating polarization, disinformation, or simply trying to get your association’s message to stick, this episode is a must-listen.
Key Highlights:
Snackable, Story-Driven, & Strategic: Why attention spans have changed—and what associations must do to break through.
The Algorithm vs. the Mission: How modern media systems reward outrage and what that means for ethical communicators.
Media ≠ Journalism: A crucial distinction that affects how your message is received—and why it matters more than ever.
Trust Rebuilt Through Transparency: What history teaches us about institutional trust—and the power of doing good while doing well.
Gen Z & the Future of Media: What today’s students expect from organizations—and how to connect across generations.
🎧 Tune in now for a thought-provoking conversation that blends media literacy, strategic communication, and practical storytelling advice for every association leader.
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Coming Soon: We’ll continue exploring how associations can communicate what matters—with fresh perspectives from leaders navigating crisis, complexity, and cultural change through smart, values-driven communication. Don’t miss what’s ahead.
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