Try Galaxy, Move to iOS and Marketing on Competitor Platforms
Description
Summary
Today on Biriyani for Thought, we discussed an emerging form of digital advertising - marketing on competitor platforms, through the lens of two modern apps - Try Galaxy (by Samsung, for iOS) and Move to iOS (by Apple, for Android). We extended our thoughts to the impact of aggressive marketing tactics on consumers, and the spillover effect of such techniques into the physical world. We concluded the discussion with an outlook on the future landscape of physical and digital marketing.
References
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