Eric Morris has been CEO since the inception of The PAS Group in 2005 and has led nine of the Group’s acquisitions and the successful integration of the Group’s businesses. Eric has over 36 years’ industry experience having held senior executive positions in both major international and national companies.

Eric was recruited to Australia by Myer where he held the inaugural position of General Manager of the Private Brand Division responsible for the creation and launch of a number of the successful Myer brands in the market today. Prior to joining Myer, Eric spent 14 months at Walt Disney International as Regional Director, Softlines for Asia Pacific based in Hong Kong.

Prior to this, Eric spent eight years with Reebok International where he held the position of Regional Director Asia Pacific (based in Hong Kong), Regional Director Africa Middle East and Director and General Manager Reebok South Africa. With the amalgamation of The PAS Group and Brand Collective, he was appointed as CEO of the combined group now known as Brand Collective in March 2022.

In his current role as CEO of Brand Collective, he oversees a portfolio of 26 fashion and footwear brands and 15 character licences with a combined annual revenue of more than $600 million