Turning Authenticity into Opportunity: Valera Djordjevic’s Rise from Creator to Model
Description
In this Mission Matters episode, Adam Torres interviews Valera Djordjevic, Influencer & Model, at the PacSun Purpose Summit in Los Angeles. Valera shares how a viral TikTok Shop video led to a PacSun Fall ’24 campaign, her checklist for evaluating brand deals (values fit, audience relevance, fair compensation), tips to avoid scams, and why authenticity and inclusive product drive real results.
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