Turning CO₂ into future-proof building materials - with Marta Sjögren from Paebbl
Update: 2025-03-10
Description
Marta spent over a decade backing startups as a VC. Now, she’s on the other side of the table, scaling Paebbl across Europe - balancing deep-tech innovation, manufacturing at scale, and a fast-growing team. She’s building a company that could change the way we build the world. A serial migrant, obsessed with frameworks, and here to share her story.
In this conversation, we’ll cover Martha's journey:
- What did she learn going from investor to founder?
- What’s it really like scaling a deep-tech startup that has to build factories instead of just writing code?
- And… why did she ignore investors who told her co-CEOs don’t work?
Links mentioned:
- People: Marta Sjogren, Andreas Saari, Constantijn van Oranje-Nassau, Pol Knops
- Companies: Paebbl, Techleap, Slush, Upstream Festival
- Other: Finder, Paebbl Showcase, Oura ring, Vacancies at Paebbl, Queen - Under Pressure
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